Robin Good’s insight:
The Criterion Collection is an online specialty shop that offers selected films that have been individually licensed, re-mastered to digital for highest quality (Blu-Ray) and bundled with unique additional materials including video interviews, uncut scenes, commentary tracks and additional features.
To give a practical example, you can find the recent Oscar winning The Great Beauty in a uniquely remastered 2K edition, bundled with:
- New conversation between Sorrentino and Italian cultural critic Antonio Monda
- New interview with actor Toni Servillo
- New interview with screenwriter Umberto Contarello
- Deleted scenes
- New English subtitle translation
- PLUS: A booklet featuring an essay by critic Phillip Lopate
Each film release at Criterion is a true work of curation: “Each film release has a producer who oversees the entire process, from restoration to supplemental features to packaging. The producer researches available materials, conceives of original supplements, and decides which features truly add value to the appreciation of the film.“
At Criterion, you can also create your own online collections of favourite films, by selecting and saving your preferred ones into custom lists.
Criterion is a wonderful example of how much value can be added to existing content, even where, like in a film release, you would think that nothing, beyond the packaging can be added.
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