Robin Good’s insight:
Guillaume De Cugis, co-founder of Scoop.it, hits the nail right on the head for content marketers with a good article on the Business2Community.com site, where he highlights the declining benefits of social media marketing efforts on Facebook and correctly identifies:
a) quality and
as key content variables that do make a difference in remaining visible online.
He writes: “…if you’re just tweeting links, you’re missing out.
- Your content is short-lived (the lifetime of a tweet is in minutes; a few hours at best).
- You have no or limited opportunity to provide context.
- You drive your audience away from you; not to your own site.
- No opportunity to convert.
- No opportunity to show related content.
- No traffic from search.
- Your curated content is now archived somewhere and can be discovered and re-shared in the future
- Your curated content receives targeted traffic from search
- You can add conversion & engagement CTA’s (subscribe, contact me, request a demo, book services, etc…).
Good basic analysis and advice for content marketers.
De Cugis is right. 7/10
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