The Future of News Journalism Will Be Built Around Curation and Trust

Robin Good’s insight:

Valuable insight for those interested in seeing how news curation and editor’s choice approaches in journalism can benefit both the publisher and its audience a lot more than simply picking and aggregating interesting stories from other sites.

One key relevant difference between aggregating news stories from other sources and editorially curated content is the role of the curator, a tangible person with specific value and ethics who readers come to respect, identify with and ultimately trust for his / her choices in what they should be paying attention to.

Editors could become curators, cultivating the best work from both inside and outside the newsroom. 

We can form a relationship with a good curator, sometimes even a two-way relationship when we can use social networks to start a conversation with them at any moment.

Curation and trust may indeed form the basis of a new symbiotic relationship between information seekers and subject-matter expert curators that will gradually displace the value of traditional algorithmic search.

…some have even predicted that the future of finding content on the web will be through editorial curation, not search engine optimization.

In 2013, Brittany Botti, co-founder and social lead of the digital marketing agency Outspective wrote, “In the future, people will look to other people instead of algorithms to find what they are looking for.” 

The paper includes valuable links to examples of curated newsletters and other news publications. 

Truthful. 8/10

Original paper: http://ift.tt/1DA9qVd 

by Darrel West and Beth Stone
Governance Studies at Brookings
 

from MasterNewMedia Breaking New Media News http://ift.tt/1LHqo9I

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